Search Engine Optimization is not something to “think about later”. You need to keep this in mind from start to finish, and even beyond. A properly constructed structure for your site is an important aspect of SEO, but continues further to your site’s content, incoming links, and much more.
I can build you a site that is compliant with current web standards and is search engine friendly. I also can offer information that contains hints and tips that you will have to use if you are interested in working your way to the top of search engines and staying there. Included are tools built into your site that will show you stats; who’s visiting, where they come from, how long they stay, what key words are bringing them. This information will help you fine tune your efforts and produce results.